Search Engine Optimization + Content
For NAYOKI, Search Engine Optimization, SEO in short, is more than just a channel. It is a mindset with the aim of optimising the traceability and visibility of our customers' websites in ruthless competition for attention.
68% of all online experiences start with a search engine. Through SEO over 1000% more traffic is generated than through organic outreach in social media. If potential customers do not find a website – and if content does not stand out from those of the competition – brand awareness and presence suffer. Traffic and potential turnover is lost, benefiting the competition.
To be prioritised by the leading search engines Google and Bing in a search it is not enough to just address the SEO basics. That is why at NAYOKI we go even further when it comes to SEO: Quick Wins are a good start, but successful search engine optimisation requires a long-term strategy.
With that in mind we develop bespoke concepts, tailored to suit the varying needs of our customers, to continually achieve long-lasting improvements in terms of effect. We analyse what potential customers are looking for, what interests them and which products or services are relevant for them. We optimise the customer journey on the website. Not only to provide users with unique experiences, but with the aim of achieving economic benefits for our customers.
The foundations for this are regular monitoring, working on concrete measures and their implementation. And last but not least, the ability – something that has become the norm – to adaptively react to short-term changes in the market, as well as technological adaptations to not only achieve an advantage for our customers, but also get an edge on the competition.
To do so we focus on the biggest on-page lever to secure the technological foundations, as well as data-based content creation and its continuous optimisation, derived from brand goals and values for our customers and their business objectives.
As part of technical SEO, NAYOKI experts take care of all aspects which affect the performance of a website. At the beginning of the process there is a comprehensive audit, including defining competitor websites, looking at crawling and page ranking, Core Web Vitals and page speed, general information architecture along with on-page and off-page status quo. In addition, to name a few examples, on-page optimisations, URL structure, internal linking concepts, re-directs, canonicals and other parameters are analysed. At the end of this process we are in a position to show our customers in detail, which areas have errors and present them with relevant potential for optimisation.
With technical SEO too, an audit forms the basis, in terms of content quantity and quality, for developing successful content strategy for the content type used and search intents covered. We also use tools that help us to create data-based texts, including keyword and target group specific themed research. From the optimisation of available texts, meta titles and headline hierarchies, to the development of moving images, static images, web stories, scroll animations, or just texts. The Content Team at NAYOKI assume the entire scope of content development and management, from idea development, conception to final design and activation of the developed content. This process only ends with the measurability of what we do. Based on client-specific monitoring and reporting, we provide our customers with security, in terms of greater relevance in the competitive environment, optimised visibility and higher traffic.