Search Engine Optimization + Content
For NAYOKI, Search Engine Optimization (SEO) is more than just a channel; it's a mindset aimed at optimizing our clients' websites' discoverability and visibility in the fiercely competitive battle for attention.
68% of all online experiences begin with a search engine. SEO generates over 1000% more traffic compared to organic reach on social media platforms. When potential customers can't find a website, especially if its content doesn't stand out from the competition, brand perception and presence suffer. Traffic and potential revenues are lost,Simply addressing SEO basics is not enough to be prioritized in searches by leading engines such as Google and Bing. At NAYOKI, we think beyond the surface of SEO: quick wins are a good start, but successful search engine optimization requires a long-term strategy.
We go the extra mile, developing tailored strategies to meet our clients' diverse needs, ensuring continuous and sustainable enhancements. We delve deep into what potential customers search for, what piques their interest, and which products or services matter to them. We optimize the customer journey on the website, not just to provide unique user experiences, but with the ultimate goal of delivering tangible economic benefits for our clients.All this is built upon regular monitoring, the development and the implementation of specific actions. Moreover, it involves the ability - something that has become a standard practice - to adapt swiftly to short-term market changes and technological adjustments. This agility ensures that we not only provide an advantage for our clients but also secure a lead over the competition.
Our focus lies on maximizing the most impactful on-page factors to establish sound technological foundations. We also emphasize data-driven content creation and its continuous optimization, derived from our clients' brand goals, values, and overall business objectives. This approach guarantees a strategic edge, enabling our clients to stay ahead in the ever-evolving market landscape.
As part of technical SEO, NAYOKI experts take care of all aspects which affect the performance of a website. At the beginning of the process there is a comprehensive audit, including defining competitor websites, looking at crawling and page ranking, Core Web Vitals and page speed, general information architecture along with on-page and off-page status quo. In addition, to name a few examples, on-page optimisations, URL structure, internal linking concepts, re-directs, canonicals and other parameters are analysed. At the end of this process we are in a position to show our customers in detail, which areas have errors and present them with relevant potential for optimisation.
With technical SEO too, an audit forms the basis, in terms of content quantity and quality, for developing successful content strategy for the content type used and search intents covered. We also use tools that help us to create data-based texts, including keyword and target group specific themed research. From the optimisation of available texts, meta titles and headline hierarchies, to the development of moving images, static images, web stories, scroll animations, or just texts. The Content Team at NAYOKI assume the entire scope of content development and management, from idea development, conception to final design and activation of the developed content. This process only ends with the measurability of what we do. Based on client-specific monitoring and reporting, we provide our customers with security, in terms of greater relevance in the competitive environment, optimised visibility and higher traffic.