NAYOKI defines Performance Marketing as an effective marketing strategy, geared to directly measurable results, with the aim of optimising specific performance indicators, including traffic, sales and turnover: scalable, measurable, with the maximum flexibility to be able to react speedily to changes in the market or new trends – and last but not least always oriented to optimising the ROI of the set budget. That is our passion.
NAYOKI combines all disciplines in Digital Performance Marketing under one roof: Performance / SEA and Affiliate Marketing, SEO and Content Marketing, Paid and Organic Social Media, CRM and Lead Generation.
We think and act strategically to achieve the optimum outcomes for our customers. Based on their goals, we provide them with advice with regard to the optimum mix of different channels. We provide support for inspiring potential buyers with the right content, and show where there is a need for action from a technical point of view, in order to really exhaust all possible potentials for optimisation. All this based on data and tools, and with the assistance of advanced data science and analysis models. Performance and brand marketing are congenial partners. We do not lose sight of the fact that performance marketing is not an isolated element in a customer's complete marketing mix, rather it is often implemented in conjunction with brand activities. Our aim is to consider matters in their entirety, to maximise potential synergies from the interaction of disciplines.