Performance Marketing
NAYOKI defines Performance Marketing as a meticulously crafted, powerful marketing strategy designed to deliver measurable outcomes, focusing on optimizing key performance indicators like traffic, sales, and revenue. It's designed to be scalable, measurable, and highly adaptable, allowing us to respond swiftly to market shifts and emerging trends. Above all, our approach is dedicated to optimizing your Return on Investment (ROI). This is not just a job; it's our passion.
NAYOKI combines all aspects of Digital Performance Marketing under one roof: Performance/ SEA and Affiliate Marketing, SEO and Content Marketing, Paid and Organic Social Media, CRM, and Lead Generation.
At NAYOKI, we think and act strategically, shaping optimal outcomes for our clients. By understanding our clients' goals, we provide advice on the ideal blend of diverse channels. We guide them in persuading potential buyers with compelling content, pinpointing technical areas that require attention to seize every optimization opportunity. All of this is data-driven and powered by cutting-edge tools, employing advanced data science and analysis models. For us, performance and brand marketing are perfect partners. We acknowledge that performance marketing isn't an isolated component in our clients' overall marketing mix; it's often integrated with brand activities. Our objective is to embrace a holistic perspective, unlocking potential synergies by harmonizing various disciplines.
In close cooperation with our customers, NAYOKI is responsible for the development and activation of B2C and B2B campaigns, individually tailored and controlled to suit target groups and campaign objectives. Our performance promise: we help develop new turnover potential via the acquisition of competent interested parties and new customers, thereby helping our customers grow profitably. Right across Germany, NAYOKI supports its customers in all relevant markets in Europe, and across the globe. Observance of all legal aspects is assured. Any form of lead generation always considers current data protection regulations and laws.
With B2C and B2B e-mail marketing programmes, NAYOKI efficiently and effectively supports its customers in opening up new target groups, along with highly relevant external potentials as part of communication to enhance sales or new offers. Thanks to our many years of experience in the implementation of e-mail campaigns in wide range of sectors and product segments, we know how successful e-mail marketing works. We see ourselves as a full service provider for our customers, providing integrated campaign management of e-mail marketing programmes. In so doing, as well as strategic advice, determining suitable target groups and their reachability, based on different targeting approaches and models, we also develop content and creative implementation, choose suitable technical partners as well as measure success and continually optimise e-mail marketing programmes and their conceptional further development. Our performance promise for our customers - 360 degree campaign management from a single source. Success guaranteed.