Performance Marketing
NAYOKI defines Performance Marketing as an effective marketing strategy, geared to directly measurable results, with the aim of optimising specific performance indicators, including traffic, sales and turnover: scalable, measurable, with the maximum flexibility to be able to react speedily to changes in the market or new trends – and last but not least always oriented to optimising the ROI of the set budget. That is our passion.
NAYOKI combines all disciplines in Digital Performance Marketing under one roof: Performance / SEA and Affiliate Marketing, SEO and Content Marketing, Paid and Organic Social Media, CRM and Lead Generation.
We think and act strategically to achieve the optimum outcomes for our customers. Based on their goals, we provide them with advice with regard to the optimum mix of different channels. We provide support for inspiring potential buyers with the right content, and show where there is a need for action from a technical point of view, in order to really exhaust all possible potentials for optimisation. All this based on data and tools, and with the assistance of advanced data science and analysis models. Performance and brand marketing are congenial partners. We do not lose sight of the fact that performance marketing is not an isolated element in a customer's complete marketing mix, rather it is often implemented in conjunction with brand activities. Our aim is to consider matters in their entirety, to maximise potential synergies from the interaction of disciplines.
In close cooperation with our customers, NAYOKI is responsible for the development and activation of B2C and B2B campaigns, individually tailored and controlled to suit target groups and campaign objectives. Our performance promise: we help develop new turnover potential via the acquisition of competent interested parties and new customers, thereby helping our customers grow profitably. Right across Germany, NAYOKI supports its customers in all relevant markets in Europe, and across the globe. Observance of all legal aspects is assured. Any form of lead generation always considers current data protection regulations and laws.
With B2C and B2B e-mail marketing programmes, NAYOKI efficiently and effectively supports its customers in opening up new target groups, along with highly relevant external potentials as part of communication to enhance sales or new offers. Thanks to our many years of experience in the implementation of e-mail campaigns in wide range of sectors and product segments, we know how successful e-mail marketing works. We see ourselves as a full service provider for our customers, providing integrated campaign management of e-mail marketing programmes. In so doing, as well as strategic advice, determining suitable target groups and their reachability, based on different targeting approaches and models, we also develop content and creative implementation, choose suitable technical partners as well as measure success and continually optimise e-mail marketing programmes and their conceptional further development. Our performance promise for our customers - 360 degree campaign management from a single source. Success guaranteed.