The social media profile of businesses is increasingly replacing the classic business website as the first touch point of contact between a business and interested parties. An ideal tool to achieve relevant, organic outreach and actively involving target groups.  The primary goal is to build up communities via relevant content, including text, images, videos, posts and blogs, who are not only happy to consistently get information on the site, but to become real brand fans and actively share content. At NAYOKI we understand how to develop and implement tailor-made strategies, which are specifically geared towards the unique requirements of each customer – optimised to maximising scope and commitment. Our specialists are responsible for the creation of high quality content, optimising posts and social media channels and they know how to build up active communities.

Organic versus Paid Social Media: It's the mix that makes it. Without Paid Media it is practically no longer possible to achieve relevant, organic coverage in social networks. We have many years of experience in this discipline and with that, also knowledge with regard to making the increasing complexity in the social media world manageable for our customers. We provide comprehensive advice regarding the planning of bespoke, efficient and effective Social Paid campaigns, and take care of their operative modulation on all current social media platforms.

At NAYOKI, the systematic analysis and use of data as part of social media campaigns, whether organic or paid, is a matter of course. After all, without substantiated data analysis – across all stages of the process chain – any insights and knowledge to be gained, helping continuous improvements to be made, cannot be made. The continuous implementation of testing as part campaign activations – which are also required to get to the next level on the learning curve fast – matter. And with that we are staying true to doing everything we can to achieve outstanding results for our customers.