Customer Relationship Management
With nearly two decades of expertise in CRM, lead generation, and email marketing, NAYOKI is one of the leading companies in Germany specializing in unlocking new customer potential and significantly enhancing the value of existing customer relationships. The 'M' stands for Multitalent, signifying our prowess in Customer Relationship Management (CRM) – a comprehensive, customer-centric concept integral to digital brand management. It encompasses all aspects of a company's customer relationships: from acquiring new customers, increasing revenue with existing ones, reactivating inactive customers, promoting events and campaigns, to initiatives that foster long-term and sustainable customer relationships.
In an era where consumers are constantly seeking better or more cost-effective alternatives, and many companies grapple with diminishing customer loyalty, the strategic value of CRM becomes paramount. It serves as a tool for securing and augmenting revenue, as well as accurately understanding customers through the acquisition of superior data. This understanding enables us to present tailored offers. At NAYOKI, we position ourselves as CRM Full-Service specialists. From strategic consultation to the execution and measurement of CRM activities, including the selection of suitable technologies and partners, we provide holistic and highly professional services.
In close cooperation with our customers, NAYOKI is responsible for the development and activation of B2C and B2B campaigns, individually tailored and controlled to suit target groups and campaign objectives. Our performance promise: we help develop new turnover potential via the acquisition of competent interested parties and new customers, thereby helping our customers grow profitably. Right across Germany, NAYOKI supports its customers in all relevant markets in Europe, and across the globe. Observance of all legal aspects is assured. Any form of lead generation always considers current data protection regulations and laws.
With B2C and B2B e-mail marketing programmes, NAYOKI efficiently and effectively supports its customers in opening up new target groups, along with highly relevant external potentials as part of communication to enhance sales or new offers. Thanks to our many years of experience in the implementation of e-mail campaigns in wide range of sectors and product segments, we know how successful e-mail marketing works. We see ourselves as a full service provider for our customers, providing integrated campaign management of e-mail marketing programmes. In so doing, as well as strategic advice, determining suitable target groups and their reachability, based on different targeting approaches and models, we also develop content and creative implementation, choose suitable technical partners as well as measure success and continually optimise e-mail marketing programmes and their conceptional further development. Our performance promise for our customers - 360 degree campaign management from a single source. Success guaranteed.