Data Driven

Our marketing and entrepreneurial gene yearns for numbers, data and facts.

And contrariwise, as data-driven nerds, we adore working with people. 'People Business' is our true passion, after all, we are nothing without people. Our entrepreneurial and cultural roots lie in the link between data and technology, as well as profound and comprehensive involvement with our customers. With this unique combination we are in a position to deliver solutions to our customers that help them act more successfully on the market.

The team

Owner Managed.
Group Thinking

As well as the original agency NAYOKI GmbH, this integrated omni-channel digital agency group, headquartered in Munich also includes addfame GmbH, one of the leading influencer agencies in the country. There is also the full service media agency Nayoki Mediaplus GmbH & Co.KG, a joint venture with one of the biggest, owner-managed agencies in Europe, SERVICEPLAN Group SE.

An unbeatable combination: owner-thinking and corporate DNA. For over 20 years we have understood the needs of the market with regard to marketing that focuses on hard results. The foundation for this is data, insights, technology and last but not least many years of experience in the sector and expert knowledge. Entrepreneurial thinking based on years of experience with affiliated companies, along with permanently striving for the utmost performance makes NAYOKI an ideal sparring partner in digital marketing.

The link between strategic expertise, data-driven operational excellence and the ability to always be a frontrunner, to adapt quickly to innovations and drive these forward in a market that knows only one mantra and is continuously transforming, enables us to develop forward-looking solutions with measurable success for our customers.




The foundation stone for the NAYOKI Group was set almost 20 years ago in 2004 by André Soulier. Soulier started his professional career in online marketing in the USA, where he worked for foremost lead generation companies, including Leadcreations LLC and One2One Interactive LLC, and was also involved entrepreneurially. The start-up capital to establish NAYOKI GmbH was achieved through the sale of his shares. With knowledge about the strategies and metrics of the US market, which in those days was also a real leader in digital marketing, NAYOKI very quickly became established on the German market. Renowned customers, including Samsung, BMW Bank, Tele2 and GFK, still a customer today, enabled the agency to become an appreciable player in the Lead Generation sector, thereby achieving a seven-digit fee turnover. At a time when Google was still in its fledgling stages and Facebook had not even been born.

In 2008 came the majority acquisition of NAYOKI by Bertelsmann AG and the integration of the brand in the service company Arvato. Through this corporate takeover, all the legal data protection processes and technical structures were professionalised. NAYOKI became one of the prominent Lead Generation agencies in Germany, with notable clients including Proctor & Gamble and Unilever.


In 2010 there followed total acquisition of all shares by Bertelsmann AG. And with that, further development and expansion of NAYOKI to become a Full Service Performance Marketing agency, with emphasis on SEA, SEO, Affiliate and E-Mail-Marketing along with Display Advertising. In the same year the first advertising was gained with Adler fashion markets, still a client of the agency today, who were wholly taken care of via all channels. Moreover, NAYOKI specialise in demanding and challenging sectors, such as beauty, fashion and lifestyle. Through links to the Arvato e-Commerce division, performance profile in e-Commerce was able to be developed. As a result, three stand-alone divisions within the NAYOKI performance portfolio were established - Performance Marketing, Lead Generation and Marketing Technology.

Further development to become an integrated omni-channel agency was however not possible within the group structure, so in 2014 NAYOKI, as part of a management buy-out by original founder André Soulier, once again became established as an owner-managed agency group. 


In 2016 with ADDFAME, one of the first agencies in Germany specialising in Influencer Marketing was founded. Only via the perfect interplay of creation and content, data and technology, as well as a well-developed network of influencers, teamed with professional relationship management, was it possible to create successful Influencer Marketing. Together with Stephan Fehske, since that time ADDFAME has become one of the top Influencer agencies in Germany. The decision was taken to solely expand the digitally-centred model around media strategy, planning and purchasing, to be able to offer clients a real full-funnel approach. With SERVICEPLAN-GRUPPE SE, the leading, owner-managed agency group in Europe, in 2018 under the guidance of Frederik Schott, the joint venture NAYOKI MEDIAPLUS was established. Christof Baron was an addition to the agency management team, in charge of the strategic further development of the agency product.

Via the link with the MEDIAPLUS group, with the expert knowledge of over 500 media specialists and a purchasing volume of over 1 billion Euro (Source: Comvergence, 2021), expertise, intelligence and volumes were successfully merged under one roof with the digital performance DNA of NAYOKI. A combination that is unique in this guise on the German market. 


The NAYOKI Group is certainly not at the end of its journey yet. Our aim is to always push forward as players in a dynamically developing market, to competently advise our customers as drivers of innovation and optimally invest their marketing monies: with the best possible return-on-investment. This will only be successful if the agency and its services are consistently further developed in the future too. That is our aspiration. And at the same time, a pledge to our customers.

Under the headline 'make data actionable', since 2023 NAYOKI has invested hugely in the further development of data products and in the theme of analytics. After all, data is not just a raw material, but also the foundation of the digital economy. As lead in Tech, Data & Tools, NAYOKI has gained a real professional in Benjamin Auer. His many years of experience in Digital Marketing is a substantial asset, generating actionable insights for our customers through linking data and technology, from which in turn actionable solutions arise, across disciplines. A process that never ends. Just as the development of the NAYOKI Group will never end.

Previous Next


for every

Customer Centricity taken seriously. We know our customer's needs better than they do themselves. Absolute customer orientation is in our DNA. As sparring partner on an equal footing, we power our customers to peak performance and nothing encourages us more than when our customers cross the finish line victorious.

No matter what sector our partners come from. No matter what goals are to be achieved. We live digital marketing and, as well as technical speak, we also know about analogue. The quality of our service and our working methods has been proven by numerous certificates and awards

Why Nayoki_

Women and men
at work inspired
by fun at work

We know what it takes to perform well. We not only understand the needs of our customers and their customers, but above all else, we also understand the needs of our staff. Without fun and great cooperation even the best briefing falls flat and the most fantastic ideas dry up. NAYOKI is renowned for its familial environment, cool location and fringe benefits. But above all else for staff who pursue their passion for digital marketing and who have no desire for boring office jobs.

To the career booster
Apply now_

Open for open minded

Do you get us? Yes, then we are a match! Let the details do the talking and send us your application ...