Passionate
Data Driven
Our marketing and entrepreneurial gene yearns for numbers, data and facts.
And contrariwise, as data-driven nerds, we adore working with people. 'People Business' is our true passion, after all, we are nothing without people. Our entrepreneurial and cultural roots lie in the link between data and technology, as well as profound and comprehensive involvement with our customers. With this unique combination we are in a position to deliver solutions to our customers that help them act more successfully on the market.
With almost two decades of expertise in CRM, lead generation and e-mail marketing, NAYOKI is one of the leading companies in Germany when it comes to developing new potential customers, and sustainably enhancing the value of existing customer relations.
It is hard to imagine not having Social Media as part of contemporary business communication. And with good reason. After all, some 90% of all Internet users in Germany use social networks, which deliver relevant coverage for a wide range of remits along the customer journey.
Affiliate marketing is an established performance channel, which, when it comes to the online marketing of products and services, is indispensable in the digital marketing mix. Whether it is based on CPC, CPO or CPL, targets are worked on, through performance-based accounting, with the economic risk in affiliate marketing decidedly low.
NAYOKI MEDIAPLUS is a unique agency model, which, in its founding in 2018, was well ahead of its time. The roots of the agency lie in digital performance and E-Commerce marketing. The aim was to merge the different mindsets and working methods of an analogous agency with a culture driven by digital performance.
The creative social media experts in the NAYOKI group work with Addfame. Started in 2015 as a highly specialist agency in Influencer Marketing – at a time when this discipline was still relatively niche in Germany, we have continued to develop and also played a part in professionalising the market. In the fast-paced social media world, where trends can change into shit-storms within seconds, where virality comes about whenever things develop unchecked, the Addfame team, with over 30 social media natives, are guides and co-pilots for our customers.
Data creates the foundation of the digital economy. Without the use of high-performance technologies and science which help to process and interpret data, even the best data is of no value. The situation is much the same with 'Data Driven Marketing'. The amount of data accrued every day in marketing, is partly unstructured and distributed within businesses via lots of small silos, which grow daily. At the same time, the relevant tools that promise to use this data better and more profitably, are becoming more powerful. Like AI for instance: highly automated and ideally with no human involvement.
For NAYOKI, Search Engine Optimization, SEO in short, is more than just a channel. It is a mindset with the aim of optimising the traceability and visibility of our customers' websites in the ruthless competition for attention. 68% of all online experiences start with a search engine. Through SEO over 1000% more traffic is generated that through organic outreach in social media. If potential customers do not find a website – and if content does not stand out from that of the competition – brand awareness and presence suffer. Traffic and potential turnover is lost, benefiting the competition.
Search engine marketing (SEA) is a discipline that has revolutionised Digital Performance Marketing and is a fundamental part of the DNA of NAYOKI. Even though SEA is an established and learned action within Digital Performance Marketing and has outstripped many media under budget aspects, the dynamic response with which Google and co. continually optimise their technologies really is impressive. Always with a goal in focus, yet delivering more precise, more user-friendly and more individual purchase-deciding information at the right moment.
NAYOKI defines Performance Marketing as an effective marketing strategy, geared to directly measurable results, with the aim of optimising specific performance indicators, including traffic, sales and turnover: scalable, measurable, with the maximum flexibility to be able to react speedily to changes in the market or new trends – and last but not least always oriented to optimising the ROI of the set budget. That is our passion.
Owner Managed.
Group Thinking
As well as the original agency NAYOKI GmbH, this integrated omni-channel digital agency group, headquartered in Munich also includes addfame GmbH, one of the leading influencer agencies in the country. There is also the full service media agency Nayoki Mediaplus GmbH & Co.KG, a joint venture with one of the biggest, owner-managed agencies in Europe, SERVICEPLAN Group SE.
An unbeatable combination: owner-thinking and corporate DNA. For over 20 years we have understood the needs of the market with regard to marketing that focuses on hard results. The foundation for this is data, insights, technology and last but not least many years of experience in the sector and expert knowledge. Entrepreneurial thinking based on years of experience with affiliated companies, along with permanently striving for the utmost performance makes NAYOKI an ideal sparring partner in digital marketing.
The link between strategic expertise, data-driven operational excellence and the ability to always be a frontrunner, to adapt quickly to innovations and drive these forward in a market that knows only one mantra and is continuously transforming, enables us to develop forward-looking solutions with measurable success for our customers.
