Martech + Data_
Driven by Humans
Data forms the foundation of the digital economy. Without the use of powerful technologies and scientific methods to process and interpret data, even the best data holds no value. This principle applies to 'data-driven marketing' as well.
The volume of data generated daily in marketing, often unstructured and spread across numerous small silos within companies, continues to grow. Simultaneously, the various tools promising to utilise this data more effectively and profitably are becoming increasingly potent. Consider AI: highly automated and, ideally, without human involvement.
Looking back, the increased use of technology hasn't rendered humans obsolete. This is due in part to the rapid development in this sector and the pressure to continually optimise the use of data and tools. On the contrary, managing the growing complexity and extracting value from the use of data and tools demands more human creativity and intelligence. At NAYOKI, we adopt a holistic approach and work philosophy when it comes to data and technology. We don't just parrot buzzwords because they're trendy; instead, we delve deep into the core of things, thoroughly understanding and harnessing the potential of data and technology.
We know exactly what requirements there are in terms of data quality and structuring, and what tools are to be used at specific points to enhance the value of data as much as possible. Data is not a one-way street and the use of AI is not the ultimate secret weapon - data is only as good as the way it is gathered and interpreted, much like the experience, which feeds into its interpretation.
Our aspiration: »Make data actionable«
We excel at transforming our clients' data into valuable insights. We understand how data can be turned into knowledge and actionable insights. At NAYOKI, we don't just collect and manage data; we refine it thoughtfully, tailoring it to our clients' business domains, such as enriching it with contextual information. Our aim is to provide our clients' marketing teams with decision-making support to optimise their strategies: strategically and tactically, across the entire consumer journey and across various channels. The NAYOKI Data Science Team doesn't just analyse the impact of marketing investments in traditional and digital channels but also offers holistic advice, extending to product, portfolio, and pricing strategies.
NAYOKI utilises cutting-edge tools for data processing and analysis, but the final decisions are always made by our experts. Our philosophy is symbiosis: it's not an 'either-or' scenario of human versus AI, but rather a combination of human and machine intelligence. When you work with us, you're not engaging with OpenChat-GPT or a blind AI; you're interacting with experienced data experts and strategists.