Nayoki Mediaplus
NAYOKI MEDIAPLUS embodies a unique agency model that was truly ahead of its time when founded in 2018. Rooted in digital performance and e-commerce marketing, the agency aimed to merge the diverse perspectives and approaches of traditional analogue agencies with the digital performance-driven culture.This innovative approach has proven highly successful. NAYOKI MEDIAPLUS emerged as a natural response to the digitalisation of the media market, adapting to the ever-changing demands and expectations for flexible organisational structures and individualised communication strategies focused on results.
Through our affiliation with the MEDIAPLUS Group, Europe's largest owner-managed media agency and Germany's leading media agency for three consecutive years (Source: RECMA), backed by the expertise of over 500 media specialists, we combine the scale and scalability of intelligence and volume with NAYOKI's digital performance DNA. This unique combination sets us apart on the German market.
Our services range from strategic media consulting, audience, media, and advertising effectiveness research to media buying and billing across all traditional and digital channels. We are driven by the desire to understand the factors contributing to advertising success and consistently leverage this knowledge for our clients. Moreover, we position ourselves as innovators, systematically harnessing new communication opportunities offered by the market for our clients.
We deliver verifiable, measurable results for our clients' media investments and offer a full suite of services that define a modern, future-focused media agency. Embracing our digital DNA, we also cover services that aren't typically associated with media agencies, such as executing CRM campaigns, including the entire technological setup.
No strategy, no success. A strategy is the foundation of a successful campaign, based on clear, concerted goals and a comprehensive analysis of markets and brands. In the strategy process we work intensively with target groups and their consumption and media usage habits, to be able to plan communication accurately. In a market that is becoming increasingly fragmented and which provides an endless amount of alternatives, it is our aim to create a comprehensible basis for media investments for our customers, based on objective data – taking into account the latest developments in media and market research.
NAYOKI MEDIAPLUS stands for implementing highly reliable media plans, and consistently works on an optimisation of our customer's media investments. This applies to all channels without exception. We continually question the status quo, are constantly on the look out for further options for optimisation to achieve higher efficiency and effectivity of the media budget deployed.
In keeping with the motto 'profit in purchasing', our customers benefit from the combination of purchasing power and intelligence. Via our joint venture partner MEDIAPLUS, with a billing volume of over 1 billion Euro (source: Convergence, 2021), we are in a position to offer our customers highly competitive prices. We know what is doable in the market, consistently analyse supply and demand and therefore have a suitable leverage to position our customer's media budgets even more efficiently in the market.
The measurement and declaration of our advertising success and the underlying drivers is a complex process, which builds upon a comprehensive data analysis. Our aim is to make cause-and-effect relationships transparent for our customers, for instance based on advertising effect and attribution modelling, to make advertising success systematically planable.