Nayoki Mediaplus
NAYOKI MEDIAPLUS is a unique agency model, which, in its founding in 2018, was well ahead of its time. The roots of the agency lie in digital performance and E-Commerce marketing. The aim was – which ultimately has transpired to be a very successful model – to merge the different mindsets and working methods of an analogous agency with a culture driven by digital performance. NAYOKI MEDIAPLUS was therefore the inevitable response to the digitalisation of the media market, and the continuously changing requirements and expectations of the market in terms of flexible organisation structures, and integrated, individual communication planning, geared to achieving results.
Through the link with the MEDIAPLUS group, Europe's biggest owner-managed media agency and Germany's leading media agency – and this for the third year in a row (source: RECMA) – with the expert knowledge of over 500 media specialists, we are combining the size and scalability of intelligence and volumes, with the digital performance DNA of NAYOKI. A combination that is unique in this form on the German market.
Our service portfolio spans strategic media consultation, target group, media and research on the impact of advertising, media purchasing and billing - to all classic and digital media. We are driven by the desire to understand the driving forces that contribute to advertising success, and to consistently use this knowledge for our customers. In addition we see ourselves as drivers of innovation when it comes to systematically using new communication options that the market offers our customers.
We deliver verifiable, measurable results for customer's media investments and offer all services that make a contemporary, future-oriented media agency. In so doing, we also – as per our digital DNA – cover services that are not attributed to a media agency as a matter of course, for instance the implementation of CRM campaigns, including full technological set-up.
No strategy, no success. A strategy is the foundation of a successful campaign, based on clear, concerted goals and a comprehensive analysis of markets and brands. In the strategy process we work intensively with target groups and their consumption and media usage habits, to be able to plan communication accurately. In a market that is becoming increasingly fragmented and which provides an endless amount of alternatives, it is our aim to create a comprehensible basis for media investments for our customers, based on objective data – taking into account the latest developments in media and market research.
NAYOKI MEDIAPLUS stands for implementing highly reliable media plans, and consistently works on an optimisation of our customer's media investments. This applies to all channels without exception. We continually question the status quo, are constantly on the look out for further options for optimisation to achieve higher efficiency and effectivity of the media budget deployed.
In keeping with the motto 'profit in purchasing', our customers benefit from the combination of purchasing power and intelligence. Via our joint venture partner MEDIAPLUS, with a billing volume of over 1 billion Euro (source: Convergence, 2021), we are in a position to offer our customers highly competitive prices. We know what is doable in the market, consistently analyse supply and demand and therefore have a suitable leverage to position our customer's media budgets even more efficiently in the market.
The measurement and declaration of our advertising success and the underlying drivers is a complex process, which builds upon a comprehensive data analysis. Our aim is to make cause-and-effect relationships transparent for our customers, for instance based on advertising effect and attribution modelling, to make advertising success systematically planable.