NAYOKI MEDIAPLUS is a unique agency model, which, in its founding in 2018, was well ahead of its time. The roots of the agency lie in digital performance and E-Commerce marketing. The aim was – which ultimately has transpired to be a very successful model – to merge the different mindsets and working methods of an analogous agency with a culture driven by digital performance. NAYOKI MEDIAPLUS was therefore the inevitable response to the digitalisation of the media market, and the continuously changing requirements and expectations of the market in terms of flexible organisation structures, and integrated, individual communication planning, geared to achieving results.
Through the link with the MEDIAPLUS group, Europe's biggest owner-managed media agency and Germany's leading media agency – and this for the third year in a row (source: RECMA) – with the expert knowledge of over 500 media specialists, we are combining the size and scalability of intelligence and volumes, with the digital performance DNA of NAYOKI. A combination that is unique in this form on the German market.
Our service portfolio spans strategic media consultation, target group, media and research on the impact of advertising, media purchasing and billing - to all classic and digital media. We are driven by the desire to understand the driving forces that contribute to advertising success, and to consistently use this knowledge for our customers. In addition we see ourselves as drivers of innovation when it comes to systematically using new communication options that the market offers our customers.
We deliver verifiable, measurable results for customer's media investments and offer all services that make a contemporary, future-oriented media agency. In so doing, we also – as per our digital DNA – cover services that are not attributed to a media agency as a matter of course, for instance the implementation of CRM campaigns, including full technological set-up.