… brings transparency to online marketing. Its innovative technological options ensure that all campaigns – whatever the method, channel or user – can be traced and analysed. At the same time, this is one of the biggest advantages of this approach over classic marketing activities like print flyers, conventional mailshots and so on, which are often too scattershot to be effective and can’t deliver a concrete assessment of exactly how much of their message actually gets to the customer. Differentiated tracking provides companies with accurate breakdowns of the success or failure of their campaigns and marketing activities. This enables precise measurements to be made, reveals in-depth insights into user behaviours and identifies the paths taken by users on the way to conversion. This is the information that can be used to optimize campaigns, design them better and target them more effectively to maximize success.
Definitely not a contradiction in terms where tracking is concerned. Quite the opposite, in fact; an integrated approach is what makes successful tracking – and particularly granular tracking – possible in the first place. By offering differentiated solutions, the full scope of journeys and scenarios can be mapped and tracked in detail. We always have our eyes on the big picture and take care of smart, sustainable implementation.
As a technology-independent operator, we can respond flexibly to your needs and requirements. We provide impartial advice on selecting the right provider and technology, and are at your side throughout the entire implementation process, working closely with your IT department.
As an alternative to proprietary tracking solutions, you can take advantage of our in-house technology. It offers the major benefit of being asynchronous, eliminating impact on load times and avoiding single points of failure. As a result, you can create agile marketing campaigns and we respond to your needs flexibly at all times.
What needs to be analysed? What payments are made, and how? What aspects do you aim to take into consideration when tracking your website? We work with you to develop the strategy that best suits you.
Whichever scenario you choose, we’re on board. Lead tracking, sales tracking, device tracking or all three together – we take care of correct implementation to ensure accurate results.
Once the data is collected, the most important work begins: putting it to work for maximum profitability. We take care of evaluation and analysis, and provide advice over how to incorporate the results successfully into your overall online marketing strategy.