… has long since overtaken the idea that presence in all channels is essential to spread a message or offer as widely as possible. In social media, sharing content is only part of the story – as the term itself implies. User response is what makes this media channel so special, determining both its charm and its challenge. Telling stories, managing contacts, engaging in authentic interactions, creating access, talking to customers – in social media marketing, the main focus is not only content, but also – and, in fact, primarily – the form. “How” is just as important as “What”. Instead of omnipresence and a constant flood of output, individuality, strategy and passion are the priorities.
We design custom social media concepts for our clients that fit their target groups as snugly as a favourite pair of jeans. What determines their target group? What are their customers interested in? What are their competitors doing? What’s the difference between a fan and a customer? We develop the perfect mix of social ads and postings to maximize reach – both paid and organic.
Even the most beautiful people are uninteresting if they turn out to be fake, or rude, or harp on about the wrong topics. Social media channels are no different. We make developing content a top priority, as the only way of transforming users into followers. The methods we apply include planning of topics and advertising, imagery, tonality and carefully crafted patterns of interaction. We understand you – and your customers.
Before you dive into the world of social media, you’re probably wondering what exactly it can do for your company. As a performance-based advertising agency, we closely track the results of our activities and report to our clients. We generate followers to boost your organic reach, promote content to ensure it is seen by the maximum number of users, and/or place advertising to transform followers into purchasers.
We examine your target group, analyse your competition and use the data we collect as the basis for a tailored social media concept. In doing so, we keep a close eye on current social media trends and on your goals and objectives.
From the basics to in-depth technical considerations – be it setting up a new channel or implementing tracking solutions, we’re happy to provide technological support and advice.
Content is king in any context, including social media. We analyse your customers’ interests and hit the right note. As content marketing experts, we have a pool of professional in-house copywriters and graphic designers.
In many channels, organic reach alone is no longer enough. To be seen by every follower and every potential new fan, brands need to advertise content. We develop sophisticated media plans for you or provide advice.
Social marketing can do more than simply spread messages and manage customer relations. By making the most of professional, targeted social ads, we bring your products closer to their users and/or expand your fanbase.
Last but not least, there’s professional community management. Because even the best social media activities are only half as effective without interaction – be it dialogue with fans or responding to enquiries and managing crisis communication, and also spanning consulting services in these topics.
How many people can you think of that don’t have social media profiles? Almost two billion people all over the world use Facebook alone, 600 million are on Instagram, and around 330 million people are on Twitter – and your customers are among them.
% greater organic reach compared to own media posts
€ average CPO for Facebook ads
% of users that have positive social media experience of a brand recommend that brand to others