Search Engine Advertising (SEA)

… meets customers at the precise entry point of their journey through the Web – the pole position for search results in search engines. Along the philosophy of “see and be seen”, search engine advertising can transform relevant traffic directly into leads and sales. After all, customers are searching for that very piece of information, product or service at that very moment. The brand plays as important a role as does the relevance to generic subjects; brand queries address existing customers and enhance loyalty to your company, while generic campaigns significantly extend reach and unlock new areas of potential. Google and Bing meet users at the most touchpoints along the customer journey and transform prospects into customers.

What makes us special?

TRENDS & QUALITY

SEA involves far more than mere account management. It focuses on identifying new developments at an early stage and having a flair for industry trends. We’ve made quality in setup, management and advanced development our top priority, and use it to achieve success for your SEM campaign – and convert interested browsers into your customers.

PERFORMANCE & RANGE

In addition to experience, sound instincts and technology, we focus on goals and targets. We design campaigns as profit-optimized enterprises with profit-sharing accounting. Whether your primary aim is performance or range, your goals are our goals. Your success is our success. That’s what we’re used to.

TECHNOLOGY & INNOVATION

We work with all leading service providers in the field of customer journey tracking, Web analytics and bid management and are continually on the look-out for new opportunities for improving and optimizing campaigns. Our in-house IT department delivers rapid, reliable integration services for you, ensuring your success is always measurable and transparent.

Our services

ANALYSIS

ANALYSIS

ANALYSIS

If you already have an SEA account but are unsure about whether you are getting the maximum success out of your campaign, we are happy to help out with a quick check – or an in-depth check for more insights. Observation of competitors, markets and current trends are always included.

STRATEGY DEVELOPMENT AND STRATEGIC CONSULTING

STRATEGY DEVELOPMENT AND STRATEGIC CONSULTING

STRATEGY DEVELOPMENT AND STRATEGIC CONSULTING

We work with you to design a channel strategy in harmony with your overall strategy and defined goals. With our support, you can build in-house expertise in search engine marketing; we are happy to provide workshops for your employees.

ACCOUNT MANAGEMENT

ACCOUNT MANAGEMENT

ACCOUNT MANAGEMENT

From setup to control, from campaign development and analysis to A/B testing, our experts take care of all aspects of account management based on your KPIs. You’re always kept up to date with our regular reports.

NAYOKI SEA FACTS

Impression share, reach, clicks, CTR, conversions, CVR, leads and views – an array of KPIs provides information about the success (or lack of it) of campaigns, advertising and keywords. But which of them are critical? That depends on the individual campaign.

94,52

% Market share of Google in Germany

1.200.000

Number of global AdWords advertisers

50

% of Google users unable to distinguish between an advertisement and an organic search result

Cases

Für unsere Kunden schöpfen wir das gesamte Leistungsportfolio, das in der Suchmaschinenwerbung zur Verfügung steht, voll aus – von Brand-Kampagnen, generischen Kampagnen, DSAs, Shopping bis hin zu YouTube, Remarketing und Display Ads.

Certificates & partnerships

Nayoki > SEA