…also known as Display 2.0. No stereotypical categorization of environments here – instead, the target group is met precisely where they are. And there’s no waiting around for proof of performance, either; programmatic buying elevates display marketing to a whole new level. Customers are addressed in the environment where they spend their time, instead of being hounded by banners that miss their mark. Attribution is used to identify leads, sales and touchpoints along the customer journey and enable them to be included in performance tracking. Classic formats are joined by new, exciting forms of advertising like in-read ads and addressable TV, opening up a whole new universe for display advertising.
Success comes to those that see the bigger picture. Programmatic advertising delivers detailed information on your spending and on the performance of your target group segments. This provides an informative basis for making the best budget decisions, and allows campaigns and targets to be adjusted rapidly to reflect developments.
40 is the new 30. Or is it? Using data as a basis, we help you to build accurate definitions of your target group. Sociodemographic aspects plus a host of other factors are integrated to tailor your advertising precisely to your audience. Immerse yourself in the world of data, and identify your top shoppers.
We are in regular contact with the major players on the market, and attend all the relevant trade shows in our search for new, innovative solutions and products. As a result, your advertising always has its finger on the contemporary pulse.
We accompany you on a deep dive into your target group. The more detailed your targeting, the better the results. We help you to identify the relevant features of your audience.
To ensure the relevant target group information is collected in the most effective way, we recommend integration of a dedicated DMP. This database allows you to hook up to ad servers directly and manage campaigns with greater success. We are happy to support you in choosing suitable partners and installing DMP technology.
From setup to campaign direction, we provide all-round support – including identification of suitable service providers and ad servers, your technical campaign setup, recruitment of creatives and ongoing optimization based on your KPIs.
has become synonymous with enhanced efficiency, increased outcomes, easy access to a broad range of digital advertising formats, and the opportunity of converting data into sales.
% of media planners that incorporate programmatic advertising in their campaign planning
million euros Media spend on programmatic advertising in Germany in 2016
% of online marketing operatives that regard lack of transparency as the biggest hurdle in programmatic advertising der Online Marketing