… boosts range and sales. Sound too good to be true? In fact, performance display involves far more than that irritating banner advertising with no clear added value. You see, added value is generated by targeting, and targeting takes its information from users’ surfing behaviour. Which pages did they visit? What topics were they interested in? Where did they linger, where did they move on? And what products did they check out? This is precisely the information that is used to manage campaigns by retargeting and prospecting. Given this, advertising is highly relevant for users. Maximizing reach within the desired target group goes hand in hand with increased sales, simply because the campaigns are seen by exactly the customers that are interested – and thus deliver that all-important added value.
The customer journey and its impacts are critical for the success of a campaign. We keep these elements permanently in focus as part of our integrated online strategies, and can address users with the most relevant advertising message for them at any time. Unlike major corporations, we operate independently without being tied down to individual service providers – and can orient all our activities along your needs and requirements. 100%.
Successful performance display relies on deep understanding of the technical setup. Major roles are played not only by classic KPIs, but also by topics including customer journey and view tracking. With our own in-house IT team, we cover all aspects of this technical expertise and help to develop bespoke solutions.
In the ever-changing diversity that is performance display, we permanently seek out new, innovative ideas and advertising formats to communicate your advertising message directly to the ideal audience.
We’re both. In data collection, we apply rigorous standards and in-depth evaluation to design advertising with individual messages and up-to-date user contacts. At the same time, the classic IAB Standard Set has outlived its usefulness in our mobile age. There are so many innovative, playful formats available to enhance interaction with your prospects, especially for mobile devices. We identify suitable formats for your target group and help you to create advertising material.
ANALYSIS UND SETUP
ANALYSIS UND SETUP
In-depth data analysis forms the bedrock of every successful campaign, delivering results that are used in implementation and setup. We take care of the complete campaign setup for you, from data evaluation to creation of advertising material and technical integration of partners and DMPs.
Our smart big data solutions make sure your customers get the right advertising, at the right time, on the device that’s relevant for them. Retargeting, prospecting or static banners – we assemble the perfect mix for your objectives at all times.
Transparency is paramount. Our regular reporting keeps you permanently up to date, allowing you to track the performance of your campaigns at any time. We implement optimization measures continuously and promptly.
The reach offered by the Web is vast. 65% of Germans use the Internet for more than two hours every day. That’s a lot of time and space to get those advertising messages out there.
Number of potential purchasers reached by an average performance display campaign
% Average conversion rate
% Increase in brand awareness in Google Trends
Performance display may be a hoary veteran among classic online marketing channels, but the success of banner advertising campaigns continues to confirm its effectiveness – as we experience from our customers every day.