… is a buzzword that’s doing the rounds. And no wonder; a multi-channel strategy offers benefits that outperform virtually all other methods. All online marketing measures along the entire customer journey are recorded in an integrated process, leaving almost nothing out. This knowledge is then applied in a multi-channel strategy, to the advantage of both company and customer. As customers grow more discerning and demanding, they become harder to impress with standard slogans, messages and advertising. Every user is different – moving through their preferred channels in their own way, adopting their favourites and leaving their own trail on the Web – and that’s exactly how they want to be addressed. A multi-channel strategy showcases a company as a flexible operator. A comprehensive database is the cornerstone of the strategy, allowing areas of potential to be identified and exploited more effectively and resulting in optimized conversion processes – and higher sales.
As touchpoints increasingly blur and merge, high-precision multi-channel tracking is essential to map all the marketing activities along the customer journey. We use our expertise to help you develop and implement an integrated tracking concept tailored to your individual company and needs.
With centralized data acquisition, all the channels in the conversion process and customer journey can be analysed as a basis for optimizing campaign management. Our analysis reveals which campaigns in which channels deliver the highest sales, pinpointing their effectiveness and measuring ROI separately for each individual channel.
Multi-channel marketing is a complex area involving a host of challenges. To be successful, companies need to develop wide-ranging campaigns that reach prospective customers in the most diverse communication channels. We develop integrated cross-channel concepts and ensure that messages are communicated consistently throughout all channels.
We work with you to design a multi-channel concept that fits your company, exploiting the myriad possibilities of customer contact and developing consistent strategies across multiple channels.
We have the technical and strategic expertise to handle the complexity of wide-ranging strategies. Choosing the right tool is as important as correct implementation of multi-channel tracking that delivers precise analysis along the customer journey.
Our portfolio naturally includes reporting plus in-depth analysis of your existing concept, which enable us to detect areas of potential and undertake ongoing optimization of the existing setup to maximize your success over the long term.