And here they are – our management trio, André Soulier, Christine Buckenmaier and Raphael Hahn.


They are the heart of Nayoki; each contributes their own unique expertise to the Nayoki spirit and plays a major role in the successful realization of our projects. They shape the work we do.


André Soulier


André Soulier

completed his Master of Business Administration

(eCommerce und Finance) in Miami, Florida (USA).


While still there, he founded his own online marketing agency in 2002, focusing on lead generation.


He returned to Germany in 2004 and founded Nayoki, but sold the agency to arvato Bertelsmann in 2008, retaining his position as CEO.

In 2014 he reacquired Nayoki in a management buyout and has remained CEO since then.


Christine Buckenmaier


A graduate in European business management and holder of international qualifications, Christine Buckenmaier embarked on her career at affilinet GmbH, where she established international account management operations for France before moving to the Finance & Travel division with key account management for publishers.


She moved to Nayoki in 2012, initially as key account manager, and rapidly rose to head the Operations & Strategy division. Christine Buckenmaier has been Managing Director of Nayoki since August 2014, with responsibility for operational business units.


Raphael Hahn


The computer science graduate initially began his career in mobile marketing, then a new field, but moved in 2005 to Nayoki interactive Advertising GmbH as Head of IT & Development at the newly founded company.


In 2006 he relocated to the USA and founded his own agency with branches in Miami, Florida and Charlotte, North Carolina. After six successful years he returned to Munich and joined arvato eCommerce as Head of IT Online Marketing. Raphael Hahn has been Prokurist/Member of the Board of Management of Nayoki GmbH, independent once again, since 2014.


So much for the theory. However, at Nayoki, we focus on the person and want to get to know what is beyond his or her C.V. With our management trio, we took the easy way and just asked them a couple of questions. Get to know André Soulier, Christine Buckenmaier and Raphael Hahn on a more personal level.

What is the perfect way to start your day?
I never go to work without...
What is so special about Nayoki?
What could you never have been successful at?
Why is three better than one?
How do your employees see you?


Nayoki > Management