As the name suggests, landing pages are the pages that users land on after clicking on a search result or advertisement. As the first impression that users (in this case, customers and prospects) receive from a website or online shop, they therefore have a special role to play in online marketing. Given this, landing pages obviously need to be inviting, optimized to users’ needs and attractive. The more effectively the users are met where they are, the lower their bounce rate, the longer their page visit – and the higher the chance that they become customers and convert.
Taking users to a landing page is one thing; keeping them there is quite another. To achieve this, we have developed tools that boost interactivity on your landing pages and sustainably improve the user experience.
Optimization of landing pages has been a pillar of our service portfolio for many years. In this area, technical know-how and content-related expertise go hand in hand. We ensure that your landing pages have Google’s attention over the long term.
It’s all about knowing what to do and how to do it. At Nayoki, setting up and optimizing landing pages are on a firm foundation. We use Web analytics to collect data, then draw up detailed evaluations and incorporate our results into implementation of the page – boosting profitability.
If you’ve never used landing pages as a marketing tool, let us help you to get the most out of them. We take care of planning, design and focus in both technical and content-related terms.
In-depth evaluation of user data – both as a basis and as part of optimization – is the be-all and end-all of a successful landing page. We use the results for designing pages or analysing the user-friendliness, user flow and campaign relevance of existing pages.
We take care of the technical setup of your landing pages or support your IT department in doing so. To enhance their quality and user-friendliness of your pages, you are welcome to use our tools and plugins, developed in-house.
The content of your landing pages also needs to have something to offer; high-quality content is a front runner for Google. We look after concept design, topic planning and text creation for you.
With A/B testing, it’s simple to create multiple versions of a landing page for running comparisons and discovering more about the needs and preferences of its users. We provide support, or implement the entire page for you.
We supply solutions that enable you to analyse and optimize your landing pages with specific attention to user awareness. We employ eye tracking and usability analyses to evaluate user-friendliness and draw up an improvement action plan.
Online marketers all over the world rely on their success and do everything possible to optimize their performance. In doing so, they consider page load times, structure, setup and content as well as user behaviour to increase the number of conversions generated.
Amount additionally raised by Barack Obama for his campaign by using A/B testing
Time you have to capture users’ attention with a cool headline
% of online marketing managers that are unable to make changes to their landing pages themselves