Influencer Marketing

… lives from authentic storytelling, and thus supplies product placement at the very highest level. It’s long been well-known that customers faced with purchasing decisions will pay close attention to personal recommendations, and this is the point where influencer marketing steps in. Marketers make use of the fanbase – and thus the reach – of bloggers, YouTube stars and celebrities, who recommend products in their own personal style. The relationship of exceptional commitment that exists between the influencer and the fans thus enables brands and products to be placed effectively, boosting brand awareness and driving conversions. Classic win-win.

What makes us special?

STRATEGY & CREATION

Taking your strategy and your targets as a basis, we develop creative and authentic stories for you. The individual concept of a campaign – and, particularly, the choice of influencers – depends on whether we focus on branding or performance in this process. We draw on success factors identified during our years of experience.

ANALYSIS & MATCHING

Micro- or macro-influencers, social media stars, celebrities or bloggers – we identify the best influencers using our in-house technology, innovative tools and expertise, and analyse the overall market. Depending on the aim of your campaign, we carefully select the social media channels that promise the highest success. The result is a sound, informative media plan.

PERFORMANCE & FAIRNESS

We pick out the best influencers for your needs and negotiate the best value for money. We are familiar with market prices and bring in our specialist media buyers. As a high-profile brand on the influencer scene, we can rapidly choose what’s best for you, including areas like buyouts and testimonial deals.

Our services

CONSULTING

CONSULTING

CONSULTING

We analyse your target group, identify areas of potential and develop a strategy that’s tailored to be a perfect fit for you. In doing so, we take the influencers’ community management into consideration and align campaigns to your CI guidelines in advance.

CREATIVE CONCEPT

CREATIVE CONCEPT

CREATIVE CONCEPT

Every campaign is individual, and every campaign is created by us just for you – from the scope and structure down to the idea and its implementation. We hone the campaign until you’re 100% convinced. This process also serves as the basis for influencer briefing.

PROACTIVE MATCHING

PROACTIVE MATCHING

PROACTIVE MATCHING

We identify the best influencers for you, analysing reach, fit to your market, target groups, expected results and fee, and selecting the correct medium – all in line with your personal ideas and objectives. We are not exclusive representatives of influencers, but independent operators, with complete freedom to make impartial decisions and find your perfect match.

PLANNING

PLANNING

PLANNING

We don’t leave anything to chance. We draw up a detailed plan that includes all the most important elements: proposed posts (with photo/video, text, hashtags, blog), posting times, and more. This simplifies coordination and final approval processes and enables us to respond rapidly to changes.

CAMPAIGN MANAGEMENT

CAMPAIGN MANAGEMENT

CAMPAIGN MANAGEMENT

Your feedback matters to us. Because of this, we pass it rapidly and directly to the influencers, to ensure optimum implementation of the campaign and avoid unwelcome surprises. We immediately evaluate responses to posts, smoothing the course of the campaign throughout.

REPORTING

REPORTING

REPORTING

After the campaign is over, we draw up a detailed concluding report showing all available KPIs that are relevant to your targets and objectives. We hold an evaluation meeting, where we join you in identifying lessons learnt that will be applied to campaign planning and optimization in the future.

NAYOKI INFLUENCER FACTS

Virality is an exciting topic. By applying the formula Likes + Shares + Comments ÷ actual reach x 100, we can calculate – or at least estimate – the potential reach in social media channels.

4.871

Number of influencers

1.437

Number of postings published

100

million actual reach

Cases

Ob Blogger oder Celebrity, wir konnten schon viele namhafte Influencer für unsere Kampagnen mit den unterschiedlichsten Brands gewinnen – und sowohl bei der Reichweite als auch der Performance überzeugen.

Nayoki > Influencer Marketing