… is the bedrock of good performance. Obviously – because no products means no sales. A stable feed is therefore at the core of successful campaign management through all channels – whether affiliate, display, social or SEA. Efficient feed management is taking on an increasingly vital role, particularly with respect to multi-channel solutions and an increasingly integrated approach. It’s the feed that ensures products get to the customer with the correct information. Input and output usually differ extensively – in other words, the information that is available versus what the network needs to profitably supply the information to the customer. Combination and optimization – that’s the art of feed management.
We take our cues from you –in terms of both data provision and control in individual networks. Your structures, content and specifications determine what reaches your customers. We are completely flexible over format and structure, and can respond to your individual needs, even at short notice.
Your data is safe and secure with us, stored on a platform with high-availability guarantee and minimized outages. This results in superior performance for your campaigns. And our own in-house cache system takes over if a hiccup does occur.
Automated feed management solutions leave you dependent on support and standards. With us, your wishes and requirements are what count. We react rapidly to adjustments, outages and other events, and reliably ensure that your products are fed into the campaigns in real time. Our in-house IT provides short response times – and maximum satisfaction.
You supply the source in the desired format, and we look after processing. We supply a platform for data exchange and develop a workflow to ensure up-to-date data is always available, on a proactive or passive basis.
Every marketplace and every network has its own demands – and so does every customer. We tailor all feeds to your requirements, including conversion into new formats, customizing columns, exclusions, and everything that drives flawless functioning.
Permanent monitoring, technical updates, adjustment for changes in marketplace and network requirements and ongoing exchange of information about data updates and optimization options: these factors go to make up successful feed management, Nayoki-style.
Where there’s data, there are figures. Feeds comprise countless data sets in endless columns – vast mountains of data that often travel between online stores, our IT operations and networks several times a day.
TB Traffic per month
Average number of data sets per customer
Seconds average traffic time for 100,000 data sets