…offer a unique opportunity for direct communication. Customers and prospects can be reached personally, rapidly, regularly and at low cost. Newsletters may be among the oldest forms of digital marketing and already have a venerable history, but they’re far from being on the scrap heap. In fact, newsletters are still a key medium, an indispensable tool for customer management as well as for gaining new customers. Target groups can be identified and defined in precise detail, while increased personalization significantly boosts the impact of a mailshot. Whether a newsletter is communicating special offers, benefits or content, it arrives safely at the customer and leaves a lasting impression.
From creative output and template design to managing individual address lists, we offer a full range of services. Depending on requirements, we can create an editable newsletter template or a complete raw HTML mail. Every email undergoes a series of quality checks before being approved for sending.
Special address filters based on demographic and technical attributes are used to break down customer data to granular level and capture your target group as individuals. We guide you through the process of continuous newsletter mailing and analyse key performance indicators like soft bounces and opening and click rates, which can be applied as further filter properties to address your users more precisely.
Our in-depth real-time reporting provides forensically accurate information about the times that interaction rates are at their highest. We use these results to optimize mailing schedules and boost the number of users we address. To avoid overwhelming your website and impairing performance with a deluge of newsletter clicks in a short period, we stagger mailings in individual waves.
Your target group and your prospect segments are our main concern, and form the focus of our tailored campaigns. Our campaign design is always in harmony with brand building, digital strategy and content marketing.
There’s always another click around the corner. Newsletter design, content and usability are as critical to the success of an email campaign as the subject line itself. Our creative team prioritize user-friendliness and high overall quality.
We create a customizable template for you, or program a ready-to-send raw HTML email.
To make sure nothing goes wrong, we supervise mailing at all times, sequence the mail shot into staggered multiple mailings to ensure website performance does not suffer, and monitor smooth progress.
Every newsletter is naturally accompanied by in-depth tracking. We use the results to compile an in-depth customized report that provides insight into all the relevant performance indicators of your newsletter mailing.
We are happy to pass on our expertise. At our in-house workshops, we explain the main factors that will boost the quality of your mailings and address data, and enable you to implement your own successful campaigns.
Newsletters are digital dinosaurs, almost as old as the Internet itself. Although mailboxes are filled with countless emails every day, the success of the newsletter as a medium speaks for itself.
Number of newsletter recipients last year
Average opening rate
Average click rate
In our client projects, smooth implementation of strong performance and compliance with data privacy and mailing guidelines are paramount.