…turns the basic principles of marketing upside-down – because the start of the journey is not the brand, but what the users need. The skill is in meeting people at their level at that precise moment, in getting their attention and winning them as customers. This is often harder than it seems. Everything, from the competition to the target group, has to be analysed in order to define exactly what content is needed, at what point and in what format, to create the maximum effect. And content isn’t just about text. It can be all kinds of things; it’s whatever appeals to users at the right moment to offer them a special shopping experience. That’s why content management is a little different from other channels – that little bit softer, more flexible and more creative.
We develop tailored, integrated strategies for our clients that provide the best possible fit for each individual client and its leads. Taking this as our base, we design the most effective mix of methods. Content marketing is always a part of the blend, enabling all other online marketing channels to benefit too.
Without the right ideas, the best strategy only packs half as much punch. Our creative team is always on board, from the initial contact up to the finished concept. We think in all directions – because the great thing about content marketing is its versatility. Text, images, videos, interactive tools and posts, across all types of media.
Of course you’d like to know what we’re doing and why – so all our strategies are founded on in-depth data analysis. We take a close look at your competitors, their marketing activities, their search engine rankings, their presence and relevance on the Internet, and much, much more. There’s a reason behind everything we do.
Keyword, competition and theme-driven analysis in all quarters of the relevant market, accompanied by close observation of target groups and customer interests – and not forgetting your own input, because you know your customers and products best of all.
We collect ideas and use them and all the relevant analyses to create a content strategy that’s tailored to you and your customers. We apply concrete methods from shop content to magazines, blogs and social media, including comprehensive concepts and topic agendas.
We do technology, too; after all, it’s the cornerstone of good content. Our skills span technical setups and installation of magazines and blogs, but also include tracking solutions and support and advice in technical implementation.
Only the best quality is good enough for us. To ensure we achieve it, we work exclusively with trained editors and journalists who are experts at their profession. Readability, information, truth and added value are more important to us than keyword density.
For all our graphics needs, we likewise turn to professional expertise. We are supported by creative professional graphic designers, who have an eye for aesthetic excellence and are at home in the world of images. The images we use are high-quality stock photos or taken from clients’ own image databases. Copyright security is paramount.
Content involves so much more than text. We use interactive tools to ensure our readers and users are inspired by our content and create a genuine experience for them. From image tagging, surveys and quizzes to competitions, information diagrams and more, we’re always delivering.
A keyword from a standard German dictionary has an average of 10.6 letters. An easily understandable sentence has around 15–20 words; above 30 words, and the complexity rises. One line can have 50–70 characters including spaces. Sound theoretical? It’s essential for content creation.
The number of total characters in the text for a large-scale online store of one of our customers. That’s as long as Harry Potter and the Chamber of Secrets.
Number of hours a writer needs to research and author a good text.
Average number of interactions in articles and online campaigns.
The projects we have successfully implemented to date with our customers are many and various – from content implementation in online shops or online magazines and consultancy content to competitions and seeding campaigns using in-house tools.