…is people’s business. Direct personal contact between publishers, advertisers and agencies is the best guarantee of successful partnership. Cashback, content, coupons, price comparisons and performance display – the list of publishers is lengthy, and they know best how products can be sold the most successfully. No need for door-to-door selling; unlike other push channels, affiliate marketing is completely risk-free. Only products that are actually sold and kept are paid for. Every player has an interest in making the deal work, because ultimately every player gets something out of it. Advertisers, publishers, and the agency itself – and, of course, the customers, who have found exactly what they were looking for.
We know the affiliate market like the back of our hand, both in Germany and beyond. We have overseen programmes throughout Europe for many years, working with all the major networks and building an excellent network of contacts during this time. We regularly take part in training and certification courses, and expand our skills and knowledge on an ongoing basis. We know our publishers well, and are in constant contact with them.
Sure, we can do standalone – but we far prefer to apply affiliate marketing as part of the bigger picture, an element in the mix of activities that go to make up marketing strategy, interacting with the other channels. The customer journey and its impacts play critical roles in our setup and implementation, enabling us to address users at all times with tailored, relevant advertising messages.
We have the great advantage of an in-house IT department with the technical expertise for successful implementation of affiliate campaigns. After all, order crosschecking is the basis for invoicing, and accurate tracking is what makes performance measurement possible. A smoothly functioning technology base is an essential part of successful affiliate marketing.
We support you in analysing existing programs, or evaluate your potential for affiliate marketing as a new sales channel. Our activities naturally include competition monitoring, publisher structure and advertising tools, as well as maintaining partnerships with networks.
At Nayoki, end-to-end setup, from technology to integrating new partners and creating advertising tools, is in good hands – whether we base your system on an existing program or set up a new one for you.
Our day-to-day business spans acquisition of new publishers, arrangement of advertising subsidies, campaigns, placements and much, much more. All dedicated to keeping your affiliate program vibrant, dynamic – and successful.
Your revenues are safe with us. We offer proactive fraud management that effectively protects your program from fraud.
Active communication between networks and publishers is a guarantee of success in affiliate marketing; in fact, it’s the channel’s lifeblood. We send out regular publisher newsletters, take part in events in our networks and constantly keep our eyes and ears open for new opportunities to place your program with success.
To ensure you know what’s going on, we provide regular reports containing all key KPIs at intervals that you decide to suit your needs. This means that you and we always know what your status is, and we can rapidly step in with optimization measures that boost your performance still further.
The great advantage of affiliate marketing is that it is the ideal channel for trialling new, innovative ideas. Lots of publishers, lots of networks, lots of opportunities for collaboration – and no risk.
Average number of publishers per program
Number of tracked affiliate clicks in our database
Average CRR across all our programs