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Tag Management Simplifies & Structures - Thus, Essential in E-Commerce

Michael Eichhammer, Software Developer Web

Tag Management

Tag Management has become an essential component of e-commerce. Only those who can handle pixels and tracking scripts quickly and flexibly will be able to react to market conditions, set up campaigns on the spur of the moment, and promote innovation. In the process, a good tag container also increases performance and security while cutting costs and resources.

Tag Management

Free up IT Resources  |  Capacitate Marketing  |  Improve Site Performance  |  Simplify Campaign Attribution

Tag Management has become an essential component of e-commerce. Only those who can handle pixels and tracking scripts quickly and flexibly will be able to react to market conditions, set up campaigns on the spur of the moment, and promote innovation. In the process, a good tag container also increases performance and security while cutting costs and resources.

It’s about time to implement a suitable system together with us!

We differentiate between 3 fundamental areas:

Tag Container

Centralize all pixels into one easily managed container

  • Quick and flexible tag management
  • Central setting of parameter values
  • Simple pixel testing
  • Exact modulation of pixels and serve rules
  • Rights and role assignment, quality checks, approval process
  • Improved loading time through asynchronous loading
  • Crash safety through timeouts

Deduplication

Avoid multiple commissions through serve rules

  • Reduced costs by avoiding multiple commissions
  • Demarcation of channels

Attribution

Proportionate assessment of channels

  • Tracking of conversion paths
  • Measuring the effectiveness of channels and marketing activities