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Your Customers are
Your Biggest Asset

Silke Elzer, Senior Key Account Manager

Newsletter

Your customers are your biggest asset. Nowhere else can you address your customers more specifically and efficiently than your own newsletter. Data driven marketing is also quite a factor of success. Unequaled measurablility, intelligent processing, relevant filtering and context sensitive content provide a basis for the sustainable, effective handling of this critical part of the "owned media" area - your address data.

Data Driven Email Marketing

Your customers are your biggest asset. Nowhere else can you address your customers more specifically and efficiently than your own newsletter. Data driven marketing is also quite a factor of success. Unequaled measurablility, intelligent processing, relevant filtering and context sensitive content provide a basis for the sustainable, effective handling of this critical part of the “owned media” area – your address data.

Holistic View

Email marketing must reach, fascinate, inform, activate and offer a real benefit to customers. A deep integration into the overall strategy is of high importance. Social media, content marketing, CRM, analytics and business intelligence are basically linked with all newsletter campaigns. But also performance channels such as SEM, display, affiliate or retargeting are not to be controlled separately. The customer wants to read relevant content, receive newsworthy suggestions or offers, react through social channels and be picked up by the same wave in a shop by a banner, for example. During the shopping experience, this path is tracked, analyzed and optimized as well as be integrated into other channels. Anyone who would send out a newsletter detached from this is wasting great potential.

Innovative Technology Platform

For this purpose, we can offer one of the most advanced and modern email technologies on the market today with NayokiMail. Thanks to close cooperation with our strategic technology partner XQueue, everything comes out of one hand: The best tool paired with optimal support and processing.

Selections

Relevance is the key word. Using clusters and target groups, every recipient gets individual information. The integrated Geo-Selector even enables regional modulations. Through Pre-Scoring, the target group can be evaluated on expected quality in advance using history data.

Content

Dynamic content offers clear advantages. Especially the context sensitive Drag&Drop uses intelligent functionalities that bring content management to a whole new level.

Transaction Emails

Particularly in the E-commerce field, a vast number of automatic transaction emails are typically generated and sent out. Unfortunately, this elementary way of communication is neglected far too often. We all know about the problems with delivery, measurability and performance. Sustainable bounce management and good reply mail processing are therefor urgently needed. Furthermore, in order to make a continuous central customer perspective possible, even transaction emails should be sent using a professional email marketing tool. A seamless integration is warranted through our interfaces for this purpose.

Reporting

Reporting is a key element. Only those who can measure thoroughly and valuably can also optimize and develop.